Design For Dignity
Retail Guidelines

Designing for dignity

What is Design for Dignity?

A road sign that says Opportunity Next Exit

Design for Dignity encapsulates this feedback and research into some simple principles to follow. Dignified access for a customer with disability means that a design or process enables:

  • More independent access to premises, goods and services: it doesn't assume that assistance is required.
  • Equitable or fair access: it doesn't take longer or make you go further.
  • Participation of people experiencing a disability as a natural and expected thing.
  • A place where people feel at-ease, safe and connected.

Design for Dignity means that all aspects of a retail experience come together in a consistent way to deliver a great experience. It is about physical architecture and service architecture working together to deliver a more productive and inclusive retail environment.