Global campaign combats disability stereotypes and stigma

Thu 23 January 2020

ILO Global Business and Disability Network (GBDN) has launched a global campaign called #InvalidOpinions, to combat the stereotypes and stigma experienced by people with disability in the labour market.

Every day, people make generalisations and assumptions about people with disability. Most of these assumptions are wrong. The campaign highlights individuals who are defying these ‘invalid opinions’ every day. It asks the viewer to confront their own beliefs and misconceptions that might be inadvertently contributing to individuals being held back in the world of work.

A campaign ‘Pitch Package’ is available from the ILO website, including key messages, videos, suggested social media posts and other engagement ideas. Organisations are encouraged to localise and amplify the campaign through their own channels and networks.

“Together we can encourage everyone to think differently about disability, we can influence hiring decisions, and we can break the cycle.” (Excerpt from the #InvalidOpinions Pitch Package)

#InvalidOpinions launched at the ILO (GBDN) ‘Future of Work’ conference in Switzerland, with support from Leonard Cheshire, the UN Special Rapporteur on the Rights of Persons with Disabilities, and Radley Yeldar.

The Australian Network on Disability provides guidance on inclusive language and terminology in an Australian context in its Inclusive Language Factsheet


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