Design for Dignity Retail Guidelines
Shopping is an integral part of life and is more than just buying goods and services.
Whether it is shopping for groceries, going to the bank, visiting a café, the Post Office or shopping for the latest fashion trends, we all gain a level of social engagement and interaction from these activities.
The aim of this guide is to provide retail business owners, service providers, shopping centre owners and managers, designers, builders and certifiers with an understanding of how to make the shopping experience for people with disability more independent, pleasurable and dignified.
It is broadly accepted that organisations with a good understanding of the impact of disability on their customers will reach a wider market.
A UK survey found that 83% of people with disability had avoided a business, having been unable or unwilling to make a purchase.
In addition, 76% of people who did not have a complaint successfully resolved indicated they would be prepared to leave for a more accessible provider.*
The challenge is how we develop a more inclusive view of how people with disability access and engage with a place, and importantly, how this can be done seamlessly with equity and dignity.
Access the Retail Guidelines
The Design for Dignity Retail Guidelines were made possible by major sponsors; Lendlease and Commonwealth Bank, as well as reviewers and supporters; Vision Australia, People with Disability Australia, Philip Chun, The Deaf Society, National Relay Service, and Scope Australia.