Design For Dignity
Retail Guidelines

Designing for dignity

Identify elements, processes and interactions

The first step is to deeply consider how people engage with your business.

In a typical retail store setup the people usually think about the ‘elements’ in the design like the path of travel, lighting, displays, payment counter and facilities, change rooms, store rooms and bathroom facilities.

The reality is that the retail experience is also about much more than this.

Here is a small list of other things to consider:

• How people find the store online.
• Home delivery options.
• How to navigate the store.
• How service staff respond to a customer with disability.
• How refunds are managed.
• How contracts are understood and signed.
• Privacy and low-noise spaces.
• Alternatives to printed marketing material.
• Remembering customer preferences for alternative information across channels and over time.